Why I Think VMV is Amazing

>> Tuesday, October 11, 2011

I took up Communications in university and here I am, almost six years of being out of school, with hope that I did apply what I learned. Maybe I have --- and most days, I call myself a marketing person.

When brands approach us {to quote someone I'd been talking to yesterday, "Everyone's a blogger now!}, I do think it's because I am another, human, real girl who goes through normal circumstances in life, and in the hopes that we would share with the world our views on skincare, beauty, technology, food, what-have-you, as real and as personal as we can.

I was not an avid VMV user, save for their Armada sunblock, of which I sometimes forego because I want to try brands that pique my interest.

When I was invited to try out some of VMV products and an experience at their clinic, I took stock of what they had been doing and noticed that their Marketing was pretty consistent and amazing. Let me tell you why:

I knew zilch about the brand and they're skincerely thrilled to meet me.
I loved all the puns about skin <3

More than a skin care brand, VMV specializes in psoriasis {a skin disorder} treatment.
Why I love this particular brochure is that despite the scientific details, I could understand what it was trying to say. The copies are simple and clean.

Aside from puns, I absolutely adore products with catchy names like Coo and Clean Baby Wash, Heyebrow Skintelligent Eye and Brow Multitasker and the VMV Armada Line. Fact #4 about me: I kind of buy things based on how they're named, such as the VMV Armada Face Cover. When I was 16, I was hanging out at a pub with a photo of the Spanish Armada and I had thought to myself that armada was such a lovely word.

I have not tried out the products from VMV, and at the moment they're still sitting pretty in my boudoir but I am such a sucker for white boxes {which are environment-friendly and harmless to the kids as they are printed with soy-based ink}and clean layout. If a product, just like a person, believes in itself and that in can deliver, it need not fill out its packaging with nonsense and noise.
{The passport/card holder is pretty cute, too!}

And since I was keen on trying something else, I went ahead and visited the VMV Skin and Research Center on Palanca St. in Makati, a stone's throw away from work. 

Everything is white. Or black. Yum.

How adorable can this get?

Consistent serifed font - check. Clean and smooth design - check. A burst of color - check. Witty names - check. I am absolutely in love with VMV products.

Are You Glistening? Mistle Glow and Merry Goin' Round. <3

Fall Parisian Chic is the theme at the time I visited, which I am taking as a sign =P

Again, consistency.

And for me to be able to confirm my suspicions of awesome marketing, I'd have to know if they had lovely services, too:

There goes a tight smile. I had the Blemish Buster Facial, which their brochure describes as:

We've brought in the serious muscle. This deep clean scours away dead cells and features a thorough, meticulous comedone extraction --- cloggers can run, but they can't hide --- to get pores almost as naked as the day they were born. Along with their regimen, this facial does wonders to banish acne. Blemishes beware.

 The Day After. While the changes were not exactly drastic, I loved that my comedonals {whiteheads, blackheads etc.} were removed, those little things that make up for an uneven complexion. At the time this photo was taken, I still had my pimples though, as the one who did my face said they don't prick pimples. Good job!

And as a digital marketing person, this is something I advocate: openly asking for feedback.

As a customer and a Marketing girl, I'd like to say that it's not all in the Marketing for VMV. 
Glad to know a brand that is consistent in what they communicate and what they have their products do for its consumers.

 Do you like VMV just like me, too?

4 butterfly kisses:

MereMakeupManiac October 11, 2011 at 2:15 PM  

indeed, good marketing should always ask for feedbacks and know how to entice AND deliver to their customers. i will check out VMV when i return to Manila.

Tisha October 11, 2011 at 9:30 PM  

My friend has such nice kili-kili and she said it was because of the VMV Id toner. (I tried it and it worked!)

Matilda October 12, 2011 at 12:14 AM  

I strongly agree! I had my first ever facial at VMV and even if it's a bit pricey, I would love to go back again...

Steph October 12, 2011 at 12:43 AM  

wow now I'm curious about their facial. I love VMV for their armada sunblock, but what I love most is their skin saving anti-perspirant. it's the best deodorant I've ever tried, hands down. :)

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