I remember back when Benefit had different concealers, when I was a mere budding beauty blogger trying to save up for the new releases of different brands. Thinking about Erase Paste and Lemon Aid reminds me of those times I had to order online and send it to my mom or whomever is coming home to Manila from the US. Some years ago, they came out with Fake Up. Oh those were the days of non globalization. How far have we come, indeed.
Some weeks ago, I was only happy to attend Benefit's launch of the entire Boi-ing line, which puts together all the Benefit concealers in one line, one concealer for every need.
Boi-ing Airbrush Concealer PHP 1,200. It is lightweight texture and buildable sheer-to-medium coverage is perfect for creating a “no makeup” look. It’s especially great for fine lines around the eyes because it doesn’t crease, cake or crack.
Boi-ing Brightening Concealer, PHP 1,200. For dark undereyes, full coverage. I think this used to be Lemon Aid!
Boi-ing Hydrating Concealer, PHP 1,200. For dry undereyes, used to be Fake Up. I love how it's moisturizing, all you need is some setting powder!
Boi-ing Industrial Strength Concealer, PHP 1,200. Full coverage, for all the possible imperfections in our faces.
All Benefit Boi-ing Concealers are available now at all Benefit Cosmetics stores nationwide.