And so, month after month (rather 3-4 months) since, I troop over to favorite salons, some even back in my hometown of Las Pinas, some near my workplace in Makati, and some where I currently live in Quezon City, so that I never have to go back to black (hair, that is.)
My biggest peeves when it comes to coloring my hair is definitely A) the hassle of doing it every now and then (it has certainly become a chore, ack! B) I have to schedule treatments in between this and getting my hair permed [the perils of being too high maintenance] and C) the darn smell. I try to succumb into the milder versions of coloring hair but alas! My hair still smells like an ammonia factory even a day or two after!
I was having Bo's Green Tea Freeze at Glorietta 5 with Frances, Shen and Nikki, when they got up to stand and invited me to come with them to the L'oreal INOA Launch happening next door at ICON at the Hotel Intercontinental. Nikki said it was for a L'oreal hair product and so I immediately obliged. After all, this girl is a fan of their products!
Dress and shoe lemming alert!
L'oreal INOA says:
THE 3 REVOLUTIONARY BENEFITS
With the ODS and a no Ammonia formula, INOA’s benefits are unparalleled. They are:
Indulge in an unprecedented hair color experience for the senses
- No more odor. No ammonia.
- Optimal scalp comfort
- Rapid self-emulsifying mixing
- Incredible velvety texture; A REAL HAIR CREAM
- A better-preserved hair fiber, application after application
- Hair is as smooth as before the hair color
- 44 predictable shades: true neutralizing cool shades, vibrant and luminous warm shades
- Lightens up to 3 levels
- Exceptionally even color from roots to ends
- Sublime shine
THAT will be my next hair color.
Product info: L'oreal Professionnel