Havaianas' Chita

>> Sunday, August 31, 2008

From Havaianas Philippines:

“I've seen someone else wearing that.”

This may be one of the most feared phrases amongst fashionistas. In a world of mass production, the fashion forward will never be satisfied by merely wearing stylish things. They go the extra mile to find stuff that are not just trendy, but pieces that only a few can possess. And indulging this craze for rarity and exclusivity is Havaianas.

From the brand that transformed flip-flops into widely accepted wardrobe staples, Havaianas now gives fashion mavens a chance to own rare and novel designs that come in limited quantities--underscored by the introduction of the special edition design, Havaianas Slim Chitao.

Chita is a floral print originating in India in the 14th century and Chitao is Portuguese for the bigger version of these flowers, with main characteristics featuring bright colored flowers with a strong graphic outline. Brought from India to Brazil approximately 700 years ago, this printed fabric evolved to reflect the laid back Brazilian culture and "tropicalismo" (an avant-garde movement) in the 60s. And today, Havaianas takes this rich history and creates the one-of-a-kind and chic Slim Chitao that Havaianaticos should look out for.

Aside from the Slim Chitao, Havaianas also offers special pairs in limited quantities. With five designs to choose from including Illusion Swirl, Havies Logo, Slim Basic Special, Logo Filete and Top Bicolor, followers of this trendy flip-flops brand need to outdo each other to secure one of these special pairs.

Most of the time, best things come in small numbers. And with Havaianas Slim Chitao and the other special pairs in limited quantities, Havaianaticos now have the chance to walk in unique style – good while supplies last.

Havaianas is available in All Flip-Flops, Celio, Gas, J&S Surfshop, Moana, Rustan's, ROX, Sepatu, Souk, The Zone and Kidsports. For provincial outlets, visit www.havaianasphilippines.com.



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